Barely more than a month after ITV broadcast its programme, "Maternity in Crisis", this week saw BBC Panorama air "One Born Every 40 Seconds".
The message in each programme was the same - maternity care in the UK is failing too many women and babies - but the question is, what can be done about it?
The shocking and horrific stories described in each programme speak for themselves, but what concerns me is the over-riding message (i.e. lyric) that the only way forward is to employ MORE MIDWIVES throughout the NHS.
In my view (and others), what we also need is MORE OBSTETRICIANS - many more obstetricians.
This is the media message we need to be communicating more effectively - please.